Research Fields
Public Policy; Country Image/Brand; PlaceBrand (Territories: Regional and Local); Portugal Country Brand; European Union Image/Brand; Communication; International Relations
Research Group
Politics and Citizenship
Denise Henriques has a Doctorate and Master's degree in Public Policy from ISCTE-IUL and a Degree in Social and Cultural Communication from  Universidade Católica Portuguesa. She is a Researcher at ICNOVA/FCSH/Universidade Nova de Lisboa and CIES-IUL/ISCTE-Instituto Universitário de Lisboa. Researcher, teacher and speaker specialized in Placebrand (Countries, Cities and Regions) and Placemarketing, she relates these Policies to Companies and the Global, Digital and Sustainable Socio-Economic Development. She has been coordinating and integrating several projects, lectured, published articles in scientific and specialized magazines and speaking in conferences. She is the author of the book Marca Portugal: Políticas e Atores, adapted from her PhD thesis and published by ISCTE-IUL, with the support of IAPMEI- Agency for Competitiveness and Innovation of Portugal. She elaborated, along with AICEP-Agency for Investment and Foreign Trade of Portugal, the Strategic Plan for Portugal Country Brand. She designed and is the diretor of the Placebrand and Place Marketing ... [more info]
Educational Qualifications
Recent Publications
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