Communication Sciences

Advertising and Marketing

Gender and Media Representation

Women's Studies

Gender Studies

Beauty Culture Studies

Body and Society Studies

Media Social Responsibility

Diversity and Inclusion

Gender Equality

Media Studies

Advertising Ethics

Social Media

Gender stereotypes

Beauty Standards

Beauty Pressure

Feminisms

Intersectionality

Decolonial Studies

Media and Culture

Hadassa Oliveira is a Social Researcher and Ph.D. in Communication Sciences with a strong passion for understanding how media, advertising, and digital culture shape perceptions, identities, and social change. She is currently an Integrated Researcher at LIACOM-ESCS and an Associated Researcher at CIES-ISCTE, as well as a Guest Researcher at the FAMA EU Project within the Portuguese team at CIES-ISCTE. She is a certified trainer accredited by IEFP (CCP, Portugal), with an additional certification in Buffer - Social Media Platform Management from Edutin Academy.Her research focuses on gender representation, beauty culture, diversity and inclusion, media literacy, migration, and the social responsibility of communication. Over the years, she has collaborated on international research projects (FAMA EU Project, GMMP 2025, EEMC 2024), published in peer-reviewed journals (Journal of Media Ethics, Revista Estudos Feministas, IROCAMM, Signos do Consumo, Revista Docência e Cibercultura, among others), presented at international conferences (ECREA, GENDERCOM, SOPCOM, among others), ... [more info]