Communication Sciences

Advertising and Marketing

Strategic Communication

Women's Studies

Gender Studies

Media Studies

Media Literacy

Feminist Studies

Media and Culture

Hadassa Oliveira is a Social Researcher and Ph.D. in Communication Sciences by ISCTE-IUL, whose work explores the ways media, advertising, and digital culture shape perceptions, identities, and processes of social change. Her research interests are multidisciplinary, spanning across the following areas: advertising & marketing, strategic communication, beauty culture, gender & media representation, visual culture, digital culture, diversity and inclusion, media studies, media literacy, social media analysis, and the social responsibility of communication.Nowadays, she is an Invited Assistant Professor in the area of Strategic Communication at the Faculty of Arts and Letters of the University of Beira Interior (2026/2027).She is currently an Integrated Researcher at LIACOM-UPL, an Associated Researcher at CIES-ISCTE, and a Guest Researcher in the Portuguese team of the FAMA EU Project at CIES-ISCTE.She was the winner of the BEST DOCTORAL THESIS AWARD in the category "Best PhD Thesis in Communication Sciences", by the ICIEMC 2026 – International Conference ... [more info]